Saturday, November 15, 2014
Integrated Media Experience
It's only semantics, but I like "Integrated Media Experience" better than "Transmedia". An Integrated Media Experience sounds like it could one day translate into some kind of learning design: it fits with ideas of five dimensional learning... x, y, z, time, and annotation; it tastes like some new flavour of universal design for learning. I'm currently engaging with James Frey and Nils Johnson-Shelton's Endgame The Calling — the book, the blogs, the puzzles, the social media, and the film. It's a fascinating journey. I mean, a month ago I was still worrying about badges as undesirable extrinsic motivators, and now James Frey and his backers have gone and stumped up $0.5 million in gold coin. Be first to find the key, and it's all yours. All you have to be is thirteen years of age (or more), and have an agile mind. Google's Niantic Labs is a whole other facet to this, an internal startup at Google. It's giving me lots of new stuff to think about. Lots and lots.